Proquest Information and Learning Company Susan Chang

Psychological Reactance and Branded Product Placement by Susan Chang

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Psychological Reactance and Branded Product Placement

Author : Susan Chang

Publisher : Proquest Information and Learning Company

Published : 2005

ISBN-10 :

ISBN-13 :

Number of Pages : 188 Pages

Language : en

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Placing products in humorous scenes: its impact on brand ... - Emerald - The study found that a humorous context did enhance recall of placed brands but its effect on brand attitudes was mediated by audience involvement in the viewing and moderated by psychological trait reactance. Interestingly, and in contrast to conventional advertising, placing brands in a humorous context led to lower involvement in the viewing

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Consumers' Attitudes Toward Unsolicited Commercial E-mail and Postal - Using Psychological Reactance as the framework, this study sought to understand consumer attitudes towards two major direct marketing techniques: unsolicited commercial e-mail and postal direct mail. ... Her research interests include branded product placement, integrated marketing communications, and strategic communications. Reprints and

Online (PDF) Psychological Reactance And Branded Product Placement - Download or read book Psychological Reactance and Branded Product Placement written by Susan Chang and published by . This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle

Psychological Reactance And Branded Product Placement - Download or read book Psychological Reactance and Branded Product Placement written by Susan Chang and published by . This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle

Prior disclosure of product placement: The more explicit the disclosure - Chan (2020) showed that disclosing the source and intent of a placement enhanced the self-reported brand recall with respect to simple disclosure claiming that "The following program contains

Product placements: How to measure their impact. - APA PsycNET - With product placement--the deliberate insertion of branded products into an entertainment program aimed at influencing the audience--becoming increasingly popular, research into its effectiveness is a timely topic. In this chapter, we propose that the explicit-implicit memory model suggested by cognitive psychologists offers a promising framework for this area of research. The purpose of this

eBook Psychological Reactance Full PDF Read - Download or read book Psychological Reactance and Branded Product Placement written by Susan Chang and published by . This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle

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(PDF) Conscious and nonconscious effects of product placement: Brand - Conscious and nonconscious effects of product placement: Brand recall and active persuasion knowledge affect brand attitudes and brand self-identification differently January 2014 Psychology of

Prior disclosure of product placement: The more explicit the disclosure - In addition, psychological trait reactance has been identified as a key determinant of promotion effectiveness (Hong, 1992, Hong and Faedda, 1996), which may influence the effect of placement disclosure because individuals with diverse levels of trait reactance may view forewarnings differently

Psychological Reactance and Branded Product Placement - - Psychological Reactance And Branded Product Author: Nina Krey Publisher: Springer ISBN: 3319660233 Category : Business & Economics Languages : en Pages : 816 View. Book Description

Psychological reactance and branded product placement - Psychological reactance and branded product placement. Download Files; Original file (PDF) 24.6 MB ... Branding (Marketing) Psychological reactance Television advertising Program of Study Mass Media Degree Level Doctoral Language English Pages xii, 188 pages Permalink

eBook Psychological Reactance And Branded Product Placement Full PDF Read - Download or read book Psychological Reactance and Branded Product Placement written by Susan Chang and published by . This book was released on 2005 with total page 408 pages. Available in PDF, EPUB and Kindle

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Prior disclosure of product placement: The more explicit the disclosure - Directly measuring the activated psychological reactance requires participants to consciously assess the influence of the placement, which may alert them to the promotional intent and confound the effect of disclosure. Some audiences may become more alert to the placed brand when psychological reactance is explicitly measured

Product Placement Can Be a Lot More Powerful Than We Realize - Key points. Product placement can directly influence a person's implicit attitudes about a product and identification with a brand. Product placement can be very successful, as shown by the 65%

Prior disclosure of product placement: The more explicit the - Downloadable (with restrictions)! Despite frequent calls for research from policy makers and scholars, the effect of the prior disclosure of product placement has yet to be confirmed. A preliminary analysis of eight weeks of prime-time television programs revealed that most brand appearances (60.1%) were not disclosed. For those that were disclosed, the placed brands were acknowledged at the

Product placements: How to measure their impact. - APA PsycNET - We present some of the limitations of the traditional methods of measuring product placements. We argue that the product placement literature can be greatly enhanced by considering the explicit-implicit memory framework, which provides a conceptual vocabulary to help organize empirical observations

- In addition, psychological trait reactance has been identified as a key determinant of promotion effectiveness (Hong, 1992, Hong and Faedda, 1996), which may influence the effect of placement disclosure because individuals with diverse levels of trait reactance may view forewarnings differently

Psychological reactance and branded product placement - Psychological reactance and branded product placement. Download ... Branding (Marketing) Psychological reactance Television advertising Program of Study Mass Media

Prior disclosure of product placement: The more explicit the - Directly measuring the activated psychological reactance requires participants to consciously assess the influence of the placement, which may alert them to the promotional intent and confound the effect of disclosure. Some audiences may become more alert to the placed brand when psychological reactance is explicitly measured

Placing products in humorous scenes: its impact on brand - This study aims to extend the literature on marketing communications by exploring the effect of placing products in humorous scenes. It aims to ascertain the prevalence of placement scenes associated with humor in television programs and the effect of humor on brand persuasiveness

Product Placement Can Be a Lot More Powerful Than We Realize - Product placement is the practice of embedding products within a TV program or film as a way to promote those products. Product placement can be very successful, as shown by the 65%