Routledge International Handbook of Consumer Psychology by Cathrine V. Jansson-Boyd, Magdalena J. Za

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Routledge International Handbook of Consumer Psychology

Author : Cathrine V. Jansson-Boyd, Magdalena J. Zawisza
Publisher : Taylor & Francis
Published : 2016-11-18
ISBN-10 : 131753994X
ISBN-13 : 9781317539940
Number of Pages : 748 Pages
Language : en


Descriptions Routledge International Handbook of Consumer Psychology

This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place. The book is divided into seven sections, offering a truly comprehensive reference work that covers: The historical foundations of the discipline and the rise of globalization The role of cognition and multisensory perception in consumers’ judgements The social self, identity and well-being, including their relation to advertising Social and cultural influences on consumption, including politics and religion Decision making, attitudes and behaviorally based research Sustainable consumption and the role of branding The particularities of online settings in framing and affecting behavior The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and marketing, as well as professionals interested in a deeper understanding of the field.
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Results Routledge International Handbook of Consumer Psychology

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The Routledge international handbook of consumer psychology PDF - The Routledge international handbook of consumer psychology: Author: Brown Nick;Eiroa-Orosa Francisco Jose;Lomas Tim: Tags: Consumer behavior--Psychological aspects Consumers--Psychology Consumers -- Psychology Consumer behavior -- Psychological aspects: Language: English: ISBN: 9781138961432 / 9781315659794 / 1138961434: Year: 2018: File Size
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Routledge International Handbook of Consumer Psychology - Routledge International Handbook of Consumer Psychology (Routledge International Handbooks) 1st Edition by Cathrine V. Jansson-Boyd (Editor), Magdalena J. Zawisza (Editor) 2 ratings See all formats and editions Kindle $50.30 Read with Our Free App Hardcover $184.63 - $290.88 6 Used from $184.51 8 New from $231.95 Paperback $52.95 1 New from $52.95
Routledge International Handbook of Consumer Psychology - The Routledge International Handbook of Consumer Psychology will be essential reading for anyone interested in how the perceptions, feelings and values of consumers interact with the decisions they make in relation to products and services in a global context. It will also be key reading for students and researchers across psychology and
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Routledge International Handbook of Consumer Psychology by - This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four
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Routledge International Handbook of Consumer Psychology - Routledge International Handbook of Consumer Psychology Unconscious cognition effects in consumer research Authored by: Claudiu V. Dimofte Routledge International Handbook of Consumer Psychology Print publication date: November 2016 Online publication date: November 2016 Print ISBN: 9781138846494 eBook ISBN: 9781315727448 Adobe ISBN: 9781317539940
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Routledge International Handbook of Consumer Psychology - Routledge International Handbook of Consumer Psychology Edited By Cathrine V. Jansson-Boyd, Magdalena J. Zawisza Copyright 2017 748 Pages 16 B/W Illustrations by Routledge Description This unique handbook maps the growing field of consumer psychology in its increasingly global context
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The Routledge international handbook of consumer psychology PDF - The Routledge international handbook of consumer psychology: Author: Brown Nick;Eiroa-Orosa Francisco Jose;Lomas Tim: Tags: Consumer behavior--Psychological aspects Consumers--Psychology Consumers -- Psychology Consumer behavior -- Psychological aspects: Language: English: ISBN: 9781138961432 / 9781315659794 / 1138961434: Year: 2018: File Size